Write once, send to everyone who opted in. Your customer list is already built from every gift card purchase, loyalty sign-up, and order. No separate email tool needed — no Mailchimp, no Klaviyo subscription required.
Every customer who buys a gift card, joins your loyalty program, or places an order is automatically added to your customer list — with email opt-in handled at checkout. No CSV imports, no integration setup.
Shopolo only sends campaigns to customers who have explicitly opted into marketing at checkout. You're automatically compliant with anti-spam regulations (CAN-SPAM/CASL). Unsubscribe is one click.
Use {{first_name}} or {{name}} in your email body and subject line. Each customer receives a personalized version with their name automatically filled in.
After sending, view open rates, click rates, and unsubscribes for each campaign in your dashboard. Understand which promotions your customers respond to.
Every customer who transacts through your storefront — gift card purchase, loyalty sign-up, online order, or booking — is added to your customer list. Marketing opt-in is collected at checkout.
In your dashboard under Campaigns, click "New Campaign". Write your subject line and email body. Use {{first_name}} for personalization. No HTML knowledge needed.
Send to all opted-in customers, or filter by segment (e.g., gift card buyers only, loyalty members, customers who haven't visited in 60 days).
Hit send. Emails are delivered via Resend (enterprise-grade email infrastructure). Check your open rate and click-through rate in the campaign dashboard after delivery.
The most effective campaigns for independent businesses are simple and timely. Here are the campaigns that work best:
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