Live on Shopolo

Email campaigns for your customers —
built into your dashboard

Write once, send to everyone who opted in. Your customer list is already built from every gift card purchase, loyalty sign-up, and order. No separate email tool needed — no Mailchimp, no Klaviyo subscription required.

Send your first campaign →See pricing
Built-in
No separate tool required

Every customer who buys a gift card, joins your loyalty program, or places an order is automatically added to your customer list — with email opt-in handled at checkout. No CSV imports, no integration setup.

Opted-in
Reach real, willing customers

Shopolo only sends campaigns to customers who have explicitly opted into marketing at checkout. You're automatically compliant with anti-spam regulations (CAN-SPAM/CASL). Unsubscribe is one click.

{{name}}
Personalize every email

Use {{first_name}} or {{name}} in your email body and subject line. Each customer receives a personalized version with their name automatically filled in.

Track
See what works

After sending, view open rates, click rates, and unsubscribes for each campaign in your dashboard. Understand which promotions your customers respond to.

How it works

From idea to inbox in minutes

01
Your list grows automatically

Every customer who transacts through your storefront — gift card purchase, loyalty sign-up, online order, or booking — is added to your customer list. Marketing opt-in is collected at checkout.

02
Write your email

In your dashboard under Campaigns, click "New Campaign". Write your subject line and email body. Use {{first_name}} for personalization. No HTML knowledge needed.

03
Choose your recipient group

Send to all opted-in customers, or filter by segment (e.g., gift card buyers only, loyalty members, customers who haven't visited in 60 days).

04
Send and track

Hit send. Emails are delivered via Resend (enterprise-grade email infrastructure). Check your open rate and click-through rate in the campaign dashboard after delivery.

What to send your customers

The most effective campaigns for independent businesses are simple and timely. Here are the campaigns that work best:

Seasonal promotions
Holiday gift card deals, summer specials, back-to-school promotions. Send 1–2 weeks before the date for best results.
Re-engagement emails
"We miss you!" campaigns to customers who haven't visited in 60–90 days. Offer an incentive to come back.
New menu or service announcement
Let your regulars be the first to know about a new menu item, service, or seasonal offering.
Birthday rewards
Send a special offer to customers the week of their birthday. Available on Growth plan — tied to customer profile data.
Event or private dining notifications
Promote special events, tasting menus, or prix-fixe evenings to your best customers before opening to the public.

Also included in Shopolo

Gift CardsLoyalty ProgramsOnline OrderingAppointmentsTable Reservations

Reach your regulars — not the algorithm

30-day free trial. Customer list builds automatically. Send your first campaign today.

Start free — 30 days →