Email marketing for small businesses — no Mailchimp required
Write once, send to everyone who opted in. Your customer list builds automatically from every gift card purchase, loyalty sign-up, and order — no CSV import, no third-party tool, no extra subscription.
Every customer who buys a gift card, joins your loyalty program, or places an order is automatically added to your customer list. No CSV imports, no integration setup.
Campaigns only go to customers marked as opted into marketing. Every email has a one-click unsubscribe, applied to that customer immediately.
Use {{first_name}} in your subject line or email body. Each customer receives a personalised version with their name automatically filled in.
You can see who each campaign reached and when. We do not embed tracking pixels, so nothing reports back on when or where your customer opened the email — a promise you can pass on to them.
From idea to inbox in minutes
Every customer who transacts through your storefront — gift card purchase, loyalty sign-up, online order, or booking — is added to your customer list. Campaigns go to the customers on it who are marked as opted into marketing.
In your dashboard under Campaigns, click New Campaign. Write your subject line and email body. Use {{first_name}} for personalization. No HTML knowledge needed.
One click sends it to every customer marked as opted into marketing. Anyone who unsubscribed is left out automatically.
Hit send. Emails are delivered through Resend, and your dashboard records who the campaign reached and when. Unsubscribes are applied to the customer record the moment someone opts out.
What to send your customers
The most effective campaigns for independent businesses are simple and timely. Here are the campaigns that drive the most revenue:
Frequently asked questions
No. Shopolo includes email campaigns built directly into your dashboard. Your customer list is already there — built from every gift card purchase, loyalty sign-up, and online order. No import, no integration, no separate subscription.
Automatically. Every customer who transacts through your Shopolo storefront — buying a gift card, joining your loyalty program, placing an order, or booking an appointment — is added to your customer list. Campaigns go to the customers on that list who are marked as opted into marketing.
Shopolo is built to support it. Campaigns only go to customers marked as opted into marketing, every email carries a one-click unsubscribe link, and unsubscribes apply immediately. You remain responsible for having the consent CASL requires before marking a customer as opted in.
Yes. Use merge tags like {{first_name}} in your subject line or email body. Each recipient receives a version with their name automatically substituted.
No, and that is deliberate. Measuring opens requires embedding an invisible tracking pixel in every email, which quietly reports back when and where your customer read it. We do not do that. You can see who a campaign went to and when it was sent, and unsubscribes are applied to the customer record immediately.
Also included in Shopolo
Reach your regulars — not the algorithm
Needs the Plus addon, no credit card to see what it costs. Customer list builds automatically. Send your first campaign today.
Try it free — 30 days →No credit card required · Or start on the free plan — QR menu and storefront, free forever