Just a moment…
HubSpot is built for B2B sales pipelines. Its CRM and basic email tools are free, and its paid tiers price per seat and again by the number of contacts you store. On Shopolo a customer record builds from every order, booking and gift card sale \u2014 free core \u2014 with email campaigns on the Plus addon.
HubSpot pricing varies significantly by hub and tier. Marketing Hub figures based on publicly available pricing. Subject to change.
HubSpot tracks leads, deals, sales reps, and pipeline stages — the mechanics of a B2B sales organisation. A restaurant or salon doesn't have a sales pipeline; they have customers who visit, order, book, and buy gift cards. Shopolo builds a customer record automatically from every transaction: visit history, loyalty stamps, gift card purchases, and order history — the data a local business actually uses.
In HubSpot, your customer contacts are created by importing lists, filling forms, or manual entry. For a restaurant with 200 customers a month, that's significant manual work — or a complex integration with your POS. In Shopolo, every customer who places an order, books an appointment, or buys a gift card is automatically added to your customer list, with their full activity history attached.
HubSpot's free CRM is genuinely capable for contact management. Its paid editions are billed per seat per month — Marketing Hub Starter is published at $20 per seat — and the bill rises again with the number of contacts you store. On Shopolo the customer record builds from every order, booking and gift card sale, free, with email campaigns on the Plus addon and consent captured at checkout or loyalty sign-up.
HubSpot makes strong sense if you're running a B2B service business with a genuine sales pipeline — lead generation, deal stages, sales rep management, and enterprise account tracking. Its depth for those workflows is class-leading and the free CRM tier is legitimately useful for basic contact management. For restaurants, salons, cafés, and local service businesses that need customer records connected to actual purchases and bookings — not sales stages — Shopolo is purpose-built for that context. On price, HubSpot's free CRM cannot be undercut; the difference is that Shopolo's records come from purchases rather than from forms you have to build.
For local service businesses, yes — but they solve different problems. HubSpot is built for B2B sales pipelines: leads, deals, stages, reps. A restaurant or salon has customers who visit, order, book and buy gift cards, and Shopolo builds that record automatically from every transaction, free core.
It cannot be undercut, and this page does not claim to. HubSpot's free CRM is genuinely capable for contact management. The difference is where records come from: HubSpot contacts arrive by import, forms or manual entry; Shopolo records arrive with the sale — every order, booking and gift card purchase creates or updates one, with no integration to build.
Paid editions bill per seat per month — Marketing Hub Starter is published at $20 per seat — and the bill rises again with the number of contacts you store. On Shopolo the customer records are free core, email campaigns are the Plus addon, and neither is priced by seat or contact count.
No hardware. No setup fees. Bookings, gift cards, ordering and your storefront — live in under 10 minutes.
Start free →