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Klaviyo is powerful e-commerce email and SMS automation that scales to thousands of contacts, and it has a free tier of its own. On Shopolo the customer record arrives with every sale, gift cards and booking and ordering are free core, and email campaigns and loyalty are the optional Plus addon with a 5,000-a-month send cap.
Klaviyo pricing based on list size as of public pricing pages. Subject to change.
Klaviyo is genuinely excellent if you're running an online store with thousands of products, complex cart abandonment flows, and advanced behavioral segmentation. For a restaurant, salon, or local service business sending monthly promotions to 500 customers, you're paying for automation and list management capabilities you won't use. Shopolo's email tool is simpler by design, and the customer record builds itself from every order, booking and gift card sale, and the marketable list grows whenever someone opts in at checkout or signs up for loyalty.
With Klaviyo, you need to acquire customer emails, maintain them, and import them into the platform. For local businesses, that means manually exporting POS data or running separate signup forms. On Shopolo, every customer who places an order, books an appointment or buys a gift card lands in your customer list with their history — no import. Whether you may email them is separate: consent is captured by the opt-in box at checkout and at loyalty sign-up, and campaigns only ever send to customers who ticked it.
Klaviyo's cost scales with contact count — at 5,000 contacts, you're paying $100+/month for email alone. Add the tools for gift cards, loyalty, and booking and the stack cost compounds. On Shopolo, email campaigns are the Plus addon, and the ordering, bookings and gift cards they draw on are free core — one addon rather than a contact-metered subscription on top of everything else.
Klaviyo is the right choice if you're running an online store or growing e-commerce brand with significant list management needs — abandoned cart recovery, product recommendation flows, and behavioral segmentation at scale. For local restaurants, salons, and service businesses that want a simple way to send promotions to their existing customers without managing a CRM or importing lists, Shopolo's email addon is simpler, sits beside a free core, and connected to where your customer data already lives.
Yes — Klaviyo is best-in-class email and SMS automation for e-commerce, billed by active profiles, and for a local business sending monthly promotions to a few hundred customers much of what it charges for goes unused. On Shopolo, email campaigns are the Plus addon with a 5,000-a-month send cap, and the list they send to builds itself from orders, bookings and gift card sales.
No. Abandoned-cart recovery, win-back flows and behavioral segmentation are Klaviyo's strengths and Shopolo does not match them. Shopolo's composer is simple by design: pick a send list of opted-in customers and send. If you run an online store that lives on those flows, Klaviyo is the right tool.
At the point of sale: an opt-in box at checkout and at loyalty sign-up. Customer records are created from every transaction free core, but campaigns only ever send to customers who ticked the box — up to 5,000 emails a month on Plus, 15,000 on Premium.
No hardware. No setup fees. Bookings, gift cards, ordering and your storefront — live in under 10 minutes.
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