Mailchimp is email-only. You have to build your contact list yourself. Shopolo automatically builds your customer list from every gift card purchase, loyalty sign-up, and booking — then lets you email them all from the same dashboard.
Pricing sourced from public Mailchimp and Shopolo plan pages. Subject to change.
To use Mailchimp effectively, you need a contact list. That means asking customers to sign up, collecting emails manually, or running contests. Shopolo automatically adds every gift card buyer, loyalty sign-up, and appointment booking to your customer list — no extra steps.
With Mailchimp you pay for email software. With Shopolo you get email campaigns, gift cards, loyalty stamps, appointment booking, online ordering, table reservations, and a customer CRM — all in one platform, all included in your monthly plan.
Mailchimp charges more as your contact list grows — $13/mo for 500 contacts, up to $350/mo+ for larger lists. Shopolo's pricing is flat per plan, not per contact. As your customer list grows, your Shopolo bill doesn't automatically go up.
Mailchimp is the right choice when email marketing is your primary need and you need advanced automation — multi-step drip sequences, A/B testing subject lines, complex segmentation. If you're running a digital-first brand with thousands of subscribers and sophisticated flows, Mailchimp's depth is valuable. For a local service business that just wants to email 200–2,000 customers with promotions and gift card campaigns, Shopolo's included email tool is simpler and more cost-effective.
No hardware. No setup fees. Gift cards, loyalty, email, and more — live in under 10 minutes.
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