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Constant Contact starts at $12/month for 500 contacts, scales with contact count and caps how many emails each plan may send. On Shopolo, email campaigns and loyalty are the Plus addon \u2014 and the customer record builds itself from gift cards, orders and bookings that cost nothing, with consent to email captured at checkout or loyalty sign-up.
Constant Contact pricing scales by contact count. Figures based on publicly available plan pages. Subject to change.
Constant Contact is a solid email platform — good templates, useful automations, and social tools. But it's purely a marketing tool. You still need separate platforms for gift cards, loyalty, bookings, ordering, and reservations. On Shopolo, gift cards, bookings, ordering and reservations are free core, and email campaigns and loyalty are a single optional Plus addon. For a local business managing five separate subscriptions, that is one bill instead of five.
In Constant Contact, your email list is only as good as your ability to collect and import contacts. You need a signup form, a POS export, or a manual process. On Shopolo, every customer who orders, books or buys a gift card lands in your list with their history and no manual work. Being able to email them is a separate, express step: consent comes from the opt-in box at checkout or from loyalty sign-up, and campaigns send only to those customers.
Constant Contact charges more as your contact list grows. At 5,000 contacts, you're paying $55+/month for email alone — then add gift cards, loyalty, booking, and ordering tools and the stack cost exceeds $150+/month. On Shopolo the Plus addon price does not move with the size of your list; what is capped is sending, at 5,000 emails a month on Plus and 15,000 on Premium.
Constant Contact is a good choice if email and social media marketing are your primary need and you already have established tools for everything else — bookings, POS, loyalty. If you value the template depth, automations, and social scheduling features and you're managing a tight integration between multiple existing platforms, it's a capable standalone email tool. If email is genuinely all you need, Constant Contact Lite starts below the Plus addon and is the cheaper buy. Shopolo is the better fit when you want gift cards, bookings and ordering around the email, since those are free core and the email is one addon on top.
It depends what the email is for. If email is genuinely all you need, Constant Contact Lite starts at $12/month and is the cheaper buy. On Shopolo, email campaigns are part of the Plus addon, whose price does not grow with your contact list — and the list builds itself from gift card sales, orders and bookings, which are free core.
Every customer who orders, books or buys a gift card lands in the customer record automatically. Emailing them is a separate, express step: consent comes from the opt-in box at checkout or from loyalty sign-up, and campaigns send only to those customers — up to 5,000 emails a month on Plus, 15,000 on Premium.
A much deeper email toolkit: a drag-and-drop template library, welcome and anniversary automations, landing pages and social scheduling. Shopolo's composer is simple by comparison. Shopolo's case is what sits around the email — gift cards, bookings, ordering and reservations free core.
No hardware. No setup fees. Bookings, gift cards, ordering and your storefront — live in under 10 minutes.
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