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Brevo (formerly Sendinblue) is a capable email and SMS marketing platform. On Shopolo the customer record builds itself from every order, booking and gift card sale, and the marketable list grows whenever someone opts in at checkout or signs up for loyalty — alongside gift cards, bookings and ordering that are free core, with campaigns and loyalty on the Plus addon.
Brevo figures from its own pricing page. On Shopolo, core has no monthly fee; email campaigns are the Plus addon with a monthly send cap. Subject to change.
Brevo sends emails well. But your customer list lives somewhere else — your POS, your booking system, your loyalty app — and you have to keep them all in sync. On Shopolo, email campaigns draw from the same list that grows every time a customer orders, books, buys a gift card or joins your loyalty program — no import and no sync, though a campaign only ever sends to customers who opted in.
Brevo's free tier is genuinely useful for getting started with email marketing. But you still need separate tools for every other customer touchpoint — gift cards, loyalty stamps, bookings, and ordering. Each comes with its own monthly fee. On Shopolo, gift cards, bookings and ordering are free core, and loyalty and email campaigns are a single optional Plus addon rather than four separate subscriptions.
The Brevo free tier looks attractive, but when your contacts exceed the limit you're paying $25–$65+/month for email alone, on top of whatever you're using for bookings, loyalty, and gift cards. The real cost isn't the email platform — it's managing five separate tools. On Shopolo the bookings, gift cards and ordering cost nothing monthly, and the email and loyalty sit on one addon on top.
Brevo is a good choice if email (and optionally SMS) is your primary marketing channel and you're already managing bookings and loyalty in other established tools. Its transactional email API is especially strong for developers building custom flows. For small businesses that want everything — email, loyalty, gift cards, booking, ordering — in one place without managing integrations, Shopolo is the simpler and more cost-effective path.
Brevo is a capable email and SMS platform, but the list it sends to has to be imported and kept in sync by hand. On Shopolo, the customer record builds itself from every order, booking and gift card sale, and campaigns send to customers who opted in at checkout or loyalty sign-up. Email campaigns and loyalty are the Plus addon; the gift cards, bookings and ordering around them are free core.
Brevo has a genuinely useful free tier, and paid plans start at $9/month. The cost that creeps in is the rest of the stack — separate tools for bookings, gift cards and loyalty, each with its own subscription. On Shopolo those are free core, with email campaigns and loyalty on one optional Plus addon.
No. Brevo's automation workflows, SMS marketing and transactional email API are stronger — if email is your primary channel and other tools already run your bookings and loyalty, Brevo is the better pure email tool. Shopolo's campaigns are simpler, but they draw from a customer list that grows itself with every transaction.
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