Toast is a powerful restaurant POS — but every feature comes at an extra monthly cost. Gift cards: $50/mo. Loyalty: $25/mo. Email: $75/mo. Table reservations: $50/mo. Shopolo includes all of that in one plan.
Pricing sourced from public Toast and Shopolo plan pages. Subject to change.
Toast Gift Cards is a paid add-on at $50/month (or $4/month plus per-card fees on a lower tier). That's $600/year before you've run a single loyalty program or email campaign. On Shopolo, gift cards are included in every plan with no per-card fees.
Toast Loyalty is billed separately at $25/month per location. If you have multiple locations, the cost compounds quickly. Shopolo's loyalty program is included in all plans — no per-location add-on fee, no separate dashboard to manage.
To match Shopolo's feature set on Toast — gift cards ($50) + loyalty ($25) + email marketing ($75) + table reservations ($50) — you're looking at $200+/month on top of your base Toast plan. Shopolo is a single flat monthly fee with every feature included.
Toast is a great fit for larger restaurants that need a full POS — kitchen display systems, table management, split checks, staff management, and deep integrations. For large restaurant groups with complex operations, Toast's depth is worth the cost. Shopolo is the better choice if you just want gift cards, loyalty, and online ordering without buying into a full POS stack.
No hardware. No setup fees. Gift cards, loyalty, ordering, and bookings — live in under 10 minutes.
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