Shopolo vs OpenTable

OpenTable alternative — table reservations with no per-cover fees

OpenTable charges $1–$7 per diner seated through their platform, plus a monthly subscription. Shopolo includes table reservations in your plan — unlimited reservations, no per-cover fee, and you own your customer data.

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FeatureShopoloOpenTable
Per-cover fee$0 — no per-diner charges ever$1–$7 per diner seated via OpenTable
Monthly subscriptionIncluded in Shopolo plan (from $29/mo)$149–$499/mo depending on plan tier
Reservation managementDashboard — view, edit, cancelOpenTable dashboard — full floor management
Guest confirmation emailsAutomatic on every reservationAutomatic
Table configurationSet tables, capacity, slot durationFull floor plan editor
Marketplace discoveryNone — your own link onlyOpenTable app — diners discover you through OpenTable
Customer dataFull access — name, email, historyLimited — OpenTable retains diner profiles
Gift cardsIncludedNot available
Loyalty programIncludedNot available
Online ordering0% commissionNot available
Email campaignsIncludedBasic guest marketing tools

OpenTable per-cover fees vary by plan and market. Shopolo pricing from public plan pages. Subject to change.

Per-cover fees compound into a serious annual cost

OpenTable charges $1–$7 per diner. That adds up to thousands per year.

A restaurant seating 200 diners/week through OpenTable at $3/cover pays $600/week — $31,200/year — in per-cover fees, plus the monthly subscription. Shopolo has no per-cover fee. Every reservation is included in your flat monthly plan regardless of party size or how many reservations you take.

OpenTable's diner data belongs to OpenTable.

OpenTable builds its own diner profiles and can market other restaurants to your guests. You get limited access to who dined with you. Shopolo gives you full customer records — name, email, reservation history — that you own completely and can use for email campaigns and loyalty programs.

Shopolo adds gift cards, loyalty, and ordering alongside reservations.

OpenTable is reservations only. With Shopolo, the same customers who book a table can also buy a gift card, join your loyalty program, and place a takeout order — all from the same storefront link. A guest who books for a birthday dinner might also buy a gift card for a friend in the same session.

When OpenTable is the right choice

OpenTable makes strong sense if marketplace discovery is important to your business — diners actively search OpenTable to find new restaurants, and high placement can drive significant new bookings. For restaurants that are already well-known in their area and primarily want to manage existing customer reservations without paying per-cover fees, Shopolo is the more cost-effective choice.

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