DoorDash charges 15–30% commission on every order and keeps your customer data. Shopolo lets your customers order directly from your storefront link — 0% commission, full customer ownership, paid directly by Stripe.
DoorDash commission rates vary by contract and market. Shopolo platform fee is 0.9–2.5% depending on plan.
On a $40 order, DoorDash takes $6–$12. On 100 orders a month, that's $600–$1,200 in commissions — before your food costs, labour, and rent. Shopolo charges a small flat platform fee (0.9–2.5% depending on your plan) deducted from settlement. The rest goes directly to you.
When a customer orders through DoorDash, DoorDash owns that relationship. You never see their email address. You cannot market to them, send loyalty offers, or re-engage them when it's slow. On Shopolo, every customer's name, email, and order history is yours — and you can email them directly.
DoorDash brings in new customers through marketplace discovery. Shopolo captures direct repeat orders from customers who already know you. The smart approach: use DoorDash for acquisition, then convert those customers to direct ordering via Shopolo for all repeat business. You pay DoorDash only once per customer instead of forever.
DoorDash makes sense for customer acquisition — new diners who don't know you yet may discover you through the DoorDash app. For restaurants that need delivery logistics or marketplace exposure to build their initial customer base, DoorDash has value. The problem is paying that commission forever on repeat orders from customers who already know you. Use Shopolo for direct repeat business.
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