Grubhub takes 15–25% commission (plus marketing fees for better placement) and keeps your customer data. Shopolo gives you a direct ordering link — commission-free, with full customer ownership and loyalty built in.
Grubhub commission rates vary by contract and market. Shopolo platform fee is 0.9–2.5% depending on plan.
Grubhub's base commission is 15–25%. But to get better visibility in the app, many restaurants pay an additional marketing or sponsored listing fee of 3–10%+. A restaurant paying 25% commission plus 7% for better placement is giving away 32 cents of every dollar to Grubhub — before food cost.
Grubhub collects the customer's name, email, and payment details — not you. If Grubhub changes its algorithm, raises commission rates, or removes your listing, you have no way to reach those customers directly. Shopolo gives you every customer's email and order history from day one.
The first order through Grubhub costs you 15–25%. Every repeat order from that same customer costs you the same. With Shopolo, you capture that customer once via a direct link or QR code — and every future order is commission-free. The ROI of converting even 20% of Grubhub orders to direct is significant.
Grubhub provides marketplace discovery for customers who don't already know your restaurant. If you're in a market where Grubhub has strong user adoption and you need that discovery, it has value for acquiring new customers. The problem is paying the same commission rate on every repeat order. Use Grubhub for new customer acquisition; convert repeat customers to Shopolo direct ordering.
No hardware. No setup fees. Gift cards, loyalty, ordering, and bookings — live in under 10 minutes.
Start free — 30 days →